Sync Story: Renault/Rahel Debebe-Dessalegne

Ben Homewood

Twenty-four years and 2,641,003 sales after it was first released, Oasis smash Wonderwall has finally been licensed for a TV advert. Renault’s new Clio model has been 30 years in the making, so this campaign seems a big deal all round. The ad depicts a love story that starts on a French exchange trip, with Wonderwall sang by Rahel Debebe-Dessalegne, singer with London jazzers Hejira

“It’s one of the most iconic Oasis songs, so it had to be a very ...

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