Sports Team build 'rabid live following' thanks to WhatsApp community

Ben Homewood

Island Records president Louis Bloom has told Music Week Sports Team are on the way to breaking big thanks to “being part of the conversation with their community”.

The London-based six-piece signed with the major last year and release music through their own Holm Front imprint. With a debut album due in 2020, they are among the priority new acts for the label, and Bloom says their unique approach has helped build “an incredibly loyal, rabid fanbase”.

“Their ideas begin ...

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